Cott’n’Roll
Cooking Like a Star
BRIEF:
Develop a brand identity and communication strategy for a biodegradable cotton kitchen paper roll, targetted at the professional kitchen market. Create a clear separation from its green, sustainable mother brand while maintaining the core message.
CONCEPT:
Lean into the usually masculine energy of the market with “Rock’n’Roll” imagery and communication, likening the revolutionary nature of the genre to the revolution the product brings to the kitchen. Beeing sustainable is our Rock’n’Roll.
CHALLENGES:
Balancing the grunge, non conformist nature of Rock with the clenliness and sustainability of the product; finding ways of creating a large ammount of social media content for a single product.
Cotton Rocks!
A hand writen font to give the impression of a rockstars’ signature.
A simple icon fusing both cotton bud and a rocking hand; simple yet memorable and effective.
A claim targetting the chefs who do things their own way and arent scared to innovate in the search for that spark.
This is what the Cott’n’Roll name and logo mean.
A Roll to match your Rock
Cott’n’Roll is not just a simple cloth, but a game-changer for professional catering. Like rock music, this product is born to break the mold, challenge the rules, and offer a new way of working in the kitchen: more efficient, safer, and more sustainable.
Designed for chefs who want to push their creativity to the maximum, it provides technical and high-performance support capable of improving the quality of daily work.